Insights and Opinions from Ryan Garner
For a long time mobile surveys have been the inferior sidekick to web surveys. In recent years, the most forward thinking online surveys have been designed for web and then “optimised” for mobile. There’s still some online surveys that are not even optimised for mobile. The excuse in the past…
Continue reading Why mobile is the best path to representative insights
Leave a CommentI recently had a paper published in De Gruyter examining how context impacts personal data sensitivity of internet users. I co-authored it with Martin Ortlieb at Google. Here’s an extract: “We showed that the sensitivity of data items is not a linear stackrank for users. Sensitivity varies depending on context,…
Leave a CommentThis is the presentation I gave at the Insights Innovation Exchange (IIeX) in Amsterdam recently. I talk about: How helping people to better understand themselves will mean businesses better understand people. Why we need to move away from mass centralised systems and give people control of their personal data The…
Continue reading A small data approach to big insights (IIeX Talk)
Leave a CommentI recently published a thought piece on Quartz. You can find the full version here. Here are some of the highlights: “Let’s just say it: In the future, successful data companies will not own any data. The data economy is the engine of growth for all digital businesses. However, the…
Continue reading Future data companies will not own any data. They will just manage flows of it.
Leave a CommentThe EU’s new data protection regulation, the GDPR, presents new opportunities for brands operating in the data economy. Most of the news surrrounding the GDPR, focuses on the risks. This is unsurprising because the risk of non-compliance is a fine amounting to 4% of annual turnover or €20 billion, whichever…
Continue reading GDPR – opportunities for brands and citizens
Leave a CommentIoT is causing fear among consumers according to research from MEF published in Readwrite: “Could massive consumer fear kill IoT?”. Here’s a snippet: The study revealed the broad sentiment of consumers who are being spooked by fears that connected devices are lacking in oversight in privacy, security and general transparency.…
Continue reading Why the “Things” in IoT should be replaced with “People”
Leave a CommentIn this post-Snowden world, citizens are increasingly distrustful of businesses handling their personal data. Concerns of government surveillance have filtered down into corporate surveillance. Digital citizens are increasingly questioning the motives of the tools that help us buy such as advertising, comparison services and loyalty programmes. With new EU regulation…
Continue reading How Me2B services will redefine marketing
Leave a CommentA key trend to emerge from the MarTech event in San Francisco this year was that MarTech will eat AdTech. This will ultimately result in the consolidation of the market. In Dave Morgan’s presentation: “He discussed six implications of that — including the scary prediction for many adtech vendors that…
Continue reading Why MarTech needs to consolidate
Leave a CommentI have recently written about the need to re-centre the internet around people. About the need to better manage the flows of personal data. Based on this current context, we at CitizenMe, believe a great starting point is the market research industry. We would not define CitizenMe as a market…
Continue reading A vision for Market Research in an Information Age
Leave a CommentIn case you hadn’t noticed, the football world has gone mad. As much as I would like to, I’m not referring to the way Leicester City are out-classing the so called big clubs in the English Premier League this season. What I’m writing about is how clubs are treating their…
Continue reading Fan status is brand nirvana. Do not wish it away!
Leave a CommentA senior global marketing VP at Unilever made a really interesting comment at the Association of National Advertisers’ (ANA), Masters of Measurement Conference: “Making smarter use of data and analytics can increasingly help brands take the “guesswork” out of marketing” It’s encouraging to see big global brands like Unilever taking…
Continue reading Eliminating guesswork in marketing
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