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How context impacts personal data sensitivity and the importance of being socially aware online

I recently had a paper published in De Gruyter examining how context impacts personal data sensitivity of internet users. I co-authored it with Martin Ortlieb at Google. Here’s an extract: “We showed that the sensitivity of data items is not a linear stackrank for users. Sensitivity varies depending on context,…

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Future data companies will not own any data. They will just manage flows of it.

I recently published a thought piece on Quartz. You can find the full version here. Here are some of the highlights: “Let’s just say it: In the future, successful data companies will not own any data. The data economy is the engine of growth for all digital businesses. However, the…

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Why the “Things” in IoT should be replaced with “People”

IoT is causing fear among consumers according to research from MEF published in Readwrite: “Could massive consumer fear kill IoT?”. Here’s a snippet: The study revealed the broad sentiment of consumers who are being spooked by fears that connected devices are lacking in oversight in privacy, security and general transparency.…

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How Me2B services will redefine marketing

In this post-Snowden world, citizens are increasingly distrustful of businesses handling their personal data. Concerns of government surveillance have filtered down into corporate surveillance. Digital citizens are increasingly questioning the motives of the tools that help us buy such as advertising, comparison services and loyalty programmes. With new EU regulation…

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The UK is now mobile first! This is an important moment for market researchers

The smartphone is now, in 2015, the most popular device for UK citizens both in terms of ownership and preference. This inflection point has been prophesied since the inception of the iPhone only 8 years ago. Now it is reality. A recent Ofcom report found… DEVICE OWNERSHIP: Smartphones are now…

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