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![Human Data]()
Human Data: What it is and why it is important?
Understanding people, customers and citizens has never been more important. Our hyper-connected lives bring us closer to politics, entertainment, celebrity culture and businesses like never before. How we are influenced and who…
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![disruption of advertising]()
The disruption of AdTech
The prospect of the disruption of AdTech is a very real prospect as we head into 2018. However, back in in 2013 I gave a presentation at MediaTel about how the digital…
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![innovation strategy]()
Why customer insights are central to your innovation strategy
It’s not surprising that some startups, consultancies and innovation teams take shortcuts when collecting primary customer and market insights. The best innovation strategy will put the customer front and centre of the…
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![data strategy, trust, transparency]()
Shaping the data strategy for cooperatives
I recently contributed to the Co-ops customer data strategy. Cooperatives as a business model are really interesting for a world where trust in institutions is declining. Wikipedia defines cooperatives as: “A cooperative…
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![opportunity ahead]()
Can banks embrace the opportunity ahead?
With every change in business, technology and regulation comes an opportunity to innovate and differentiate. With consumers mistrusting brands with their personal data and the GDPR only a year away – now…
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![making better decisions]()
How to Make Better Decisions in a Post-Truth World
The one thing we are never short of nowadays is information or “expert” opinion. Last year was a landmark year for many reasons. The US election and Brexit re-affirmed the need to…
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![future of loyalty]()
The Future of Loyalty
The future of loyalty will look very different to what it has over the past 20 years. The debate is growing about how effective loyalty schemes are. And there is mounting evidence…
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![disrupting marketing]()
How the data economy is disrupting marketing
I first wrote this to kick off Citizenme’s newsletter about disruption and innovation in the data economy. This is the first issue about how data is disrupting marketing. If you like it…
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![innovation and empowerment]()
Innovation and Empowerment
I gave a talk recently at Crowdsourcing Week about innovation and empowerment in the data economy. I contended that we currently exist in an unbalanced data economy. Consumer trust in how brands…
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![Guest Speak at Ipsos MORI]()
Guest speaker at Ipsos MORI
I was recently invited to be a guest speaker at Ipsos MORI. Here is my talk about digital disruption, digital rights and innovation in the marketing and insights industry.
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![Millennials Gen Z]()
Gen Z and Millennials redefine the rules of engagement
Millennials and Gen Z are challenging brand’s existing customer engagement strategies. It is well documented how differently the young use social media. Their hyper-connected lives is changing the way they consume information…
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![strategy]()
Strategy is a process not an event
Working at a startup gives you fresh perspective on what concepts like “strategy” really mean. Having spent most of my career as a consultant, much of my work has informed corporate and…
