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![opportunity ahead]()
Can banks embrace the opportunity ahead?
With every change in business, technology and regulation comes an opportunity to innovate and differentiate. With consumers mistrusting brands with their personal data and the GDPR only a year away – now…
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![making better decisions]()
How to Make Better Decisions in a Post-Truth World
The one thing we are never short of nowadays is information or “expert” opinion. Last year was a landmark year for many reasons. The US election and Brexit re-affirmed the need to…
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![future of loyalty]()
The Future of Loyalty
The future of loyalty will look very different to what it has over the past 20 years. The debate is growing about how effective loyalty schemes are. And there is mounting evidence…
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![disrupting marketing]()
How the data economy is disrupting marketing
I first wrote this to kick off Citizenme’s newsletter about disruption and innovation in the data economy. This is the first issue about how data is disrupting marketing. If you like it…
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![innovation and empowerment]()
Innovation and Empowerment
I gave a talk recently at Crowdsourcing Week about innovation and empowerment in the data economy. I contended that we currently exist in an unbalanced data economy. Consumer trust in how brands…
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![Guest Speak at Ipsos MORI]()
Guest speaker at Ipsos MORI
I was recently invited to be a guest speaker at Ipsos MORI. Here is my talk about digital disruption, digital rights and innovation in the marketing and insights industry.
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![Millennials Gen Z]()
Gen Z and Millennials redefine the rules of engagement
Millennials and Gen Z are challenging brand’s existing customer engagement strategies. It is well documented how differently the young use social media. Their hyper-connected lives is changing the way they consume information…
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![strategy]()
Strategy is a process not an event
Working at a startup gives you fresh perspective on what concepts like “strategy” really mean. Having spent most of my career as a consultant, much of my work has informed corporate and…
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![mobile representative insights]()
Why mobile is the best path to representative insights
For a long time mobile surveys have been the inferior sidekick to web surveys. In recent years, the most forward thinking online surveys have been designed for web and then “optimised” for…
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![data sensitivity]()
How context impacts personal data sensitivity and the importance of being socially aware online
I recently had a paper published in De Gruyter examining how context impacts personal data sensitivity of internet users. I co-authored it with Martin Ortlieb at Google. Here’s an extract: “We showed…
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![manage flows]()
Future data companies will not own any data. They will just manage flows of it.
I recently published a thought piece on Quartz. You can find the full version here. Here are some of the highlights: “Let’s just say it: In the future, successful data companies will…
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![data protection]()
GDPR – opportunities for brands and citizens
The EU’s new data protection regulation, the GDPR, presents new opportunities for brands operating in the data economy. Most of the news surrrounding the GDPR, focuses on the risks. This is unsurprising…
