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  • Human Data

    Human Data: What it is and why it is important?

    Understanding people, customers and citizens has never been more important. Our hyper-connected lives bring us closer to politics, entertainment, celebrity culture and businesses like never before. How we are influenced and who…

  • disruption of advertising

    The disruption of AdTech

    The prospect of the disruption of AdTech is a very real prospect as we head into 2018. However, back in in 2013 I gave a presentation at MediaTel about how the digital…

  • innovation strategy

    Why customer insights are central to your innovation strategy

    It’s not surprising that some startups, consultancies and innovation teams take shortcuts when collecting primary customer and market insights. The best innovation strategy will put the customer front and centre of the…

  • data strategy, trust, transparency

    Shaping the data strategy for cooperatives

    I recently contributed to the Co-ops customer data strategy. Cooperatives as a business model are really interesting for a world where trust in institutions is declining. Wikipedia defines cooperatives as: “A cooperative…

  • opportunity ahead

    Can banks embrace the opportunity ahead?

    With every change in business, technology and regulation comes an opportunity to innovate and differentiate. With consumers mistrusting brands with their personal data and the GDPR only a year away – now…

  • making better decisions

    How to Make Better Decisions in a Post-Truth World

    The one thing we are never short of nowadays is information or “expert” opinion. Last year was a landmark year for many reasons. The US election and Brexit re-affirmed the need to…

  • disrupting marketing

    How the data economy is disrupting marketing

    I first wrote this to kick off Citizenme’s newsletter about disruption and innovation in the data economy. This is the first issue about how data is disrupting marketing. If you like it…

  • innovation and empowerment

    Innovation and Empowerment

    I gave a talk recently at Crowdsourcing Week about innovation and empowerment in the data economy. I contended that we currently exist in an unbalanced data economy. Consumer trust in how brands…

  • Guest Speak at Ipsos MORI

    Guest speaker at Ipsos MORI

    I was recently invited to be a guest speaker at Ipsos MORI. Here is my talk about digital disruption, digital rights and innovation in the marketing and insights industry.

  • strategy

    Strategy is a process not an event

    Working at a startup gives you fresh perspective on what concepts like “strategy” really mean. Having spent most of my career as a consultant, much of my work has informed corporate and…