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How context impacts personal data sensitivity and the importance of being socially aware online

I recently had a paper published in De Gruyter examining how context impacts personal data sensitivity of internet users. I co-authored it with Martin Ortlieb at Google. Here’s an extract: “We showed that the sensitivity of data items is not a linear stackrank for users. Sensitivity varies depending on context,…

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Future data companies will not own any data. They will just manage flows of it.

I recently published a thought piece on Quartz. You can find the full version here. Here are some of the highlights: “Let’s just say it: In the future, successful data companies will not own any data. The data economy is the engine of growth for all digital businesses. However, the…

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Why the “Things” in IoT should be replaced with “People”

IoT is causing fear among consumers according to research from MEF published in Readwrite: “Could massive consumer fear kill IoT?”. Here’s a snippet: The study revealed the broad sentiment of consumers who are being spooked by fears that connected devices are lacking in oversight in privacy, security and general transparency.…

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How Me2B services will redefine marketing

In this post-Snowden world, citizens are increasingly distrustful of businesses handling their personal data. Concerns of government surveillance have filtered down into corporate surveillance. Digital citizens are increasingly questioning the motives of the tools that help us buy such as advertising, comparison services and loyalty programmes. With new EU regulation…

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Why the data economy needs to be centred around people not products

We are currently living through a major tectonic shift; from an old economy to a new economy. It’s on the scale of the transition from an agrarian based economy to an industrial one. Like all shifts we experience economic, social and technological tremors. We are now quickly moving away from…

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