Ello – A social network designed for people not advertisers

I recently heard about a social network called Ello. It is designed to empower and to connect without the being fear of being tracked by advertisers. Ello’s manifesto is:

“Your social network is owned by advertisers. Every post you share, every friend you make and every link you follow is tracked, recorded and converted into data. Advertisers buy your data so they can show you more ads. You are the product that’s bought and sold. We believe there is a better way. We believe in audacity. We believe in beauty, simplicity and transparency. We believe that the people who make things and the people who use them should be in partnership. We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate — but a place to connect, create and celebrate life. You are not a product.”

Finally, a digital place to feel comfortable. To express yourself without feeling inhibited. To socialise without unwanted distractions. And to have confidence that your personal information remains personal because you are not the product. It also looks fantastic! Ello is currently in beta and I have requested an invitation. I’m hoping I receive one soon!

Image: Thomas Hawk

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