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  • smartphones

    How smartphones are changing the way we shop

    The irrepressible tide of smart, connected, mobile devices is changing the way we shop at every stage of the purchase process. This poses new opportunities and challenges for product marketers and retailers…

  • Consumer Purchase Journeys in a Digital World

    Consumer purchase journeys more often than not involve a digital touchpoint at the point of trigger, research process orĀ  purchase transaction. I ran a project for the IAB that passively monitored consumers…