Human Data: What it is and why it is important?

Understanding people, customers and citizens has never been more important. Our hyper-connected lives bring us closer to politics, entertainment, celebrity culture and businesses like never before. How we are influenced and who we trust is highly fragmented and distributed across our social networks and the digital platforms connecting us to one another. So how do…

Why customer insights are central to your innovation strategy

It’s not surprising that some startups, consultancies and innovation teams take shortcuts when collecting primary customer and market insights. The best innovation strategy will put the customer front and centre of the solution space. So why are some of the key champions of innovation dismissive of market research? Eric Ries, author of the “Lean Startup”…

Shaping the data strategy for cooperatives

I recently contributed to the Co-ops customer data strategy. Cooperatives as a business model are really interesting for a world where trust in institutions is declining. Wikipedia defines cooperatives as: “A cooperative is a legal entity owned and democratically controlled by its members. Members often have a close association with the enterprise as producers or…

Can banks embrace the opportunity ahead?

With every change in business, technology and regulation comes an opportunity to innovate and differentiate. With consumers mistrusting brands with their personal data and the GDPR only a year away – now is the time to embrace the opportunity ahead. However, there are a lot of ideas that lack imagination, creativity and good sense. A…