Tech Trends 2013

What influences will shape the technological landscape of 2013? Economic conditions will continue to constrain growth, the emergence of new markets will present unique opportunities and challenges, and our growing inter-connectedness will further accentuate the successes and failures of industry stakeholders. So how is our relationship with technology evolving? And what does it mean for…

How internet search is impacting purchasing decisions even in low consideration categories like FMCG

I recently lead a study for Google to measure the impact of internet search on consumers’ purchase behaviours. The two most interesting things about this study were that: Even in the FMCG category, internet search is having an impact on what brands consumers purchase in store and how much they spend. We arrived at these…