How context impacts personal data sensitivity and the importance of being socially aware online

How context impacts personal data sensitivity and the importance of being socially aware online

I recently had a paper published in De Gruyter examining how context impacts personal data sensitivity of internet users. I co-authored it with Martin Ortlieb at Google. Here’s an extract: “We showed that the sensitivity of data items is not a linear stackrank for users. Sensitivity varies depending on context, but it is rarely fixed…

Blackphone – prompting consumers to question their trust in technology brands

Blackphone – prompting consumers to question their trust in technology brands

In June this year, a new smartphone called Blackphone, will go on sale to the public. The emergence of a ‘privacy first’ smartphone could cause consumers to question how established mobile providers protect their personal data. Products and services developed with privacy at its core are likely to foster a deeper sense of trust with…

Why the personal data economy is an important trend for businesses & citizens

Why the personal data economy is an important trend for businesses & citizens

Back in 2011, the World Economic Forum (WEF) compared personal data to oil, as an asset class of extraordinary economic value. Oil was central to the development of the industrial revolution. Without it, much of the infrastructure we take for granted today (transport, energy, etc.) would not have been realized. Presently, personal data is the…

To be successful in the smartphone category, stop selling smartphones

To be successful in the smartphone category, stop selling smartphones

The drivers of success in the smartphone category are changing rapidly. The only way to compete with Apple and Samsung is to stop selling the product features and start selling a lifestyle. Having worked closely with mobile manufacturers (OEMs) since 2007, it is frightening how quickly the drivers of success change. Success can be measured…

How internet search is impacting purchasing decisions even in low consideration categories like FMCG

How internet search is impacting purchasing decisions even in low consideration categories like FMCG

I recently lead a study for Google to measure the impact of internet search on consumers’ purchase behaviours. The two most interesting things about this study were that: Even in the FMCG category, internet search is having an impact on what brands consumers purchase in store and how much they spend. We arrived at these…