How Me2B services will redefine marketing

How Me2B services will redefine marketing

In this post-Snowden world, citizens are increasingly distrustful of businesses handling their personal data. Concerns of government surveillance have filtered down into corporate surveillance. Digital citizens are increasingly questioning the motives of the tools that help us buy such as advertising, comparison services and loyalty programmes. With new EU regulation this year, 2016 will be…

Why MarTech needs to consolidate

Why MarTech needs to consolidate

A key trend to emerge from the MarTech event in San Francisco this year was that MarTech will eat AdTech. This will ultimately result in the consolidation of the market. In Dave Morgan’s presentation: “He discussed six implications of that — including the scary prediction for many adtech vendors that intermediaries-to-intermediaries, which constitutes 90% of…

Eliminating guesswork in marketing

Eliminating guesswork in marketing

A senior global marketing VP at Unilever made a really interesting comment at the Association of National Advertisers’ (ANA), Masters of Measurement Conference: “Making smarter use of data and analytics can increasingly help brands take the “guesswork” out of marketing” It’s encouraging to see big global brands like Unilever taking active steps to create one-to-one…

The UK is now mobile first! This is an important moment for consumer insights

The UK is now mobile first! This is an important moment for consumer insights

The smartphone is now, in 2015, the most popular device for UK citizens both in terms of ownership and preference. This inflection point has been prophesied since the inception of the iPhone only 8 years ago. Now it is reality. A recent Ofcom report found… DEVICE OWNERSHIP: Smartphones are now undoubtedly mainstream with continually increasingly…