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  • disruption of advertising

    The disruption of AdTech

    The prospect of the disruption of AdTech is a very real prospect as we head into 2018. However, back in in 2013 I gave a presentation at MediaTel about how the digital…

  • disrupting marketing

    How the data economy is disrupting marketing

    I first wrote this to kick off Citizenme’s newsletter about disruption and innovation in the data economy. This is the first issue about how data is disrupting marketing. If you like it…

  • Guest Speak at Ipsos MORI

    Guest speaker at Ipsos MORI

    I was recently invited to be a guest speaker at Ipsos MORI. Here is my talk about digital disruption, digital rights and innovation in the marketing and insights industry.

  • mobile representative insights

    Why mobile is the best path to representative insights

    For a long time mobile surveys have been the inferior sidekick to web surveys. In recent years, the most forward thinking online surveys have been designed for web and then “optimised” for…

  • data protection

    GDPR – opportunities for brands and citizens

    The EU’s new data protection regulation, the GDPR, presents new opportunities for brands operating in the data economy. Most of the news surrrounding the GDPR, focuses on the risks. This is unsurprising…

  • How Me2B services will redefine marketing

    In this post-Snowden world, citizens are increasingly distrustful of businesses handling their personal data. Concerns of government surveillance have filtered down into corporate surveillance. Digital citizens are increasingly questioning the motives of…

  • ryan garner iiex

    A small data approach to big insights (IIeX Talk)

    This is the presentation I gave at the Insights Innovation Exchange (IIeX) in Amsterdam recently. I talk about: How helping people to better understand themselves will mean businesses better understand people. Why…

  • Why MarTech needs to consolidate

    A key trend to emerge from the MarTech event in San Francisco this year was that MarTech will eat AdTech. This will ultimately result in the consolidation of the market. In Dave…

  • A vision for Market Research in an Information Age

    I have recently written about the need to re-centre the internet around people. About the need to better manage the flows of personal data. Based on this current context, we at CitizenMe,…

  • football customers

    Fan status is brand nirvana. Do not wish it away!

    In case you hadn’t noticed, the football world has gone mad. As much as I would like to, I’m not referring to the way Leicester City are out-classing the so called big…

  • question guessing

    Eliminating guesswork in marketing

    A senior global marketing VP at Unilever made a really interesting comment at the Association of National Advertisers’ (ANA), Masters of Measurement Conference: “Making smarter use of data and analytics can increasingly…

  • mobile first

    The UK is now mobile first! This is an important moment for consumer insights

    The smartphone is now, in 2015, the most popular device for UK citizens both in terms of ownership and preference. This inflection point has been prophesied since the inception of the iPhone…