Why the market research industry is perfectly positioned to unify the voice of a brand’s 12th man

Why the market research industry is perfectly positioned to unify the voice of a brand’s 12th man

Following a hard fought game, many football managers praise the performance of their 12th man*. They are, of course, referring to their supporters and not an additional player they have snuck onto the pitch. In the context of the current information age, there is no reason why business leaders cannot leverage the support and insight…

Why the personal data economy is an important trend for businesses & citizens

Why the personal data economy is an important trend for businesses & citizens

Back in 2011, the World Economic Forum (WEF) compared personal data to oil, as an asset class of extraordinary economic value. Oil was central to the development of the industrial revolution. Without it, much of the infrastructure we take for granted today (transport, energy, etc.) would not have been realized. Presently, personal data is the…

Tech Trends 2014

Tech Trends 2014

I recently co-authored, with my colleague Olly Robinson, a set of four Tech Trends that will begin to impact the changing nature of business in the information age. The introduction: “A number of factors will influence the development of the technological environment in 2014. Emerging new markets and heightened consumer expectations will continue to drive…