How context impacts personal data sensitivity and the importance of being socially aware online

How context impacts personal data sensitivity and the importance of being socially aware online

I recently had a paper published in De Gruyter examining how context impacts personal data sensitivity of internet users. I co-authored it with Martin Ortlieb at Google. Here’s an extract: “We showed that the sensitivity of data items is not a linear stackrank for users. Sensitivity varies depending on context, but it is rarely fixed…