How technology, innovators and serial disruptors are shaping the future of the media industry

How technology, innovators and serial disruptors are shaping the future of the media industry

I recently chaired a panel discussion with Jon Block (ITV), Ed Couchman (Facebook), Mark Rowland (Indiemedia) and Julia Lamaison (GfK Media) at GfK’s ‘People, Devices and Content’ event. Here is my write up of the event with my interpretation interwoven throughout. The long tail We’ve never had so much access to visual content – both…

How internet search is impacting purchasing decisions even in low consideration categories like FMCG

How internet search is impacting purchasing decisions even in low consideration categories like FMCG

I recently lead a study for Google to measure the impact of internet search on consumers’ purchase behaviours. The two most interesting things about this study were that: Even in the FMCG category, internet search is having an impact on what brands consumers purchase in store and how much they spend. We arrived at these…