Can banks embrace the opportunity ahead?

Can banks embrace the opportunity ahead?

With every change in business, technology and regulation comes an opportunity to innovate and differentiate. With consumers mistrusting brands with their personal data and the GDPR only a year away – now is the time to embrace the opportunity ahead. However, there are a lot of ideas that lack imagination, creativity and good sense. A…

How Me2B services will redefine marketing

How Me2B services will redefine marketing

In this post-Snowden world, citizens are increasingly distrustful of businesses handling their personal data. Concerns of government surveillance have filtered down into corporate surveillance. Digital citizens are increasingly questioning the motives of the tools that help us buy such as advertising, comparison services and loyalty programmes. With new EU regulation this year, 2016 will be…

Eliminating guesswork in marketing

Eliminating guesswork in marketing

A senior global marketing VP at Unilever made a really interesting comment at the Association of National Advertisers’ (ANA), Masters of Measurement Conference: “Making smarter use of data and analytics can increasingly help brands take the “guesswork” out of marketing” It’s encouraging to see big global brands like Unilever taking active steps to create one-to-one…

To be successful in the smartphone category, stop selling smartphones

To be successful in the smartphone category, stop selling smartphones

The drivers of success in the smartphone category are changing rapidly. The only way to compete with Apple and Samsung is to stop selling the product features and start selling a lifestyle. Having worked closely with mobile manufacturers (OEMs) since 2007, it is frightening how quickly the drivers of success change. Success can be measured…