Eliminating guesswork in marketing

Eliminating guesswork in marketing

A senior global marketing VP at Unilever made a really interesting comment at the Association of National Advertisers’ (ANA), Masters of Measurement Conference: “Making smarter use of data and analytics can increasingly help brands take the “guesswork” out of marketing” It’s encouraging to see big global brands like Unilever taking active steps to create one-to-one…