The UK is now mobile first! This is an important moment for consumer insights

The UK is now mobile first! This is an important moment for consumer insights

The smartphone is now, in 2015, the most popular device for UK citizens both in terms of ownership and preference. This inflection point has been prophesied since the inception of the iPhone only 8 years ago. Now it is reality. A recent Ofcom report found… DEVICE OWNERSHIP: Smartphones are now undoubtedly mainstream with continually increasingly…

Why the market research industry is perfectly positioned to unify the voice of a brand’s 12th man

Why the market research industry is perfectly positioned to unify the voice of a brand’s 12th man

Following a hard fought game, many football managers praise the performance of their 12th man*. They are, of course, referring to their supporters and not an additional player they have snuck onto the pitch. In the context of the current information age, there is no reason why business leaders cannot leverage the support and insight…