How Me2B services will redefine marketing

How Me2B services will redefine marketing

In this post-Snowden world, citizens are increasingly distrustful of businesses handling their personal data. Concerns of government surveillance have filtered down into corporate surveillance. Digital citizens are increasingly questioning the motives of the tools that help us buy such as advertising, comparison services and loyalty programmes. With new EU regulation this year, 2016 will be…

Why MarTech needs to consolidate

Why MarTech needs to consolidate

A key trend to emerge from the MarTech event in San Francisco this year was that MarTech will eat AdTech. This will ultimately result in the consolidation of the market. In Dave Morgan’s presentation: “He discussed six implications of that — including the scary prediction for many adtech vendors that intermediaries-to-intermediaries, which constitutes 90% of…