The UK is now mobile first! This is an important moment for consumer insights

The UK is now mobile first! This is an important moment for consumer insights

The smartphone is now, in 2015, the most popular device for UK citizens both in terms of ownership and preference. This inflection point has been prophesied since the inception of the iPhone only 8 years ago. Now it is reality. A recent Ofcom report found… DEVICE OWNERSHIP: Smartphones are now undoubtedly mainstream with continually increasingly…

Welcome to cyberspace – you may be asked for ID

Welcome to cyberspace – you may be asked for ID

The digital consumer is becoming increasingly sophisticated. Almost a third of the population on earth now use mobile communications – 3.2 billion individual subscribers use 6.8 billion mobile connections (GSMA Intelligence) out of a world population of 7 billion – with a whole generation of Digital Natives now brought up managing their lives with technology.…

To be successful in the smartphone category, stop selling smartphones

To be successful in the smartphone category, stop selling smartphones

The drivers of success in the smartphone category are changing rapidly. The only way to compete with Apple and Samsung is to stop selling the product features and start selling a lifestyle. Having worked closely with mobile manufacturers (OEMs) since 2007, it is frightening how quickly the drivers of success change. Success can be measured…