Shaping the data strategy for cooperatives

Shaping the data strategy for cooperatives

I recently contributed to the Co-ops customer data strategy. Cooperatives as a business model are really interesting for a world where trust in institutions is declining. Wikipedia defines cooperatives as: “A cooperative is a legal entity owned and democratically controlled by its members. Members often have a close association with the enterprise as producers or…

How context impacts personal data sensitivity and the importance of being socially aware online

How context impacts personal data sensitivity and the importance of being socially aware online

I recently had a paper published in De Gruyter examining how context impacts personal data sensitivity of internet users. I co-authored it with Martin Ortlieb at Google. Here’s an extract: “We showed that the sensitivity of data items is not a linear stackrank for users. Sensitivity varies depending on context, but it is rarely fixed…

Why the “Things” in IoT should be replaced with “People”

Why the “Things” in IoT should be replaced with “People”

IoT is causing fear among consumers according to research from MEF published in Readwrite: “Could massive consumer fear kill IoT?”. Here’s a snippet: The study revealed the broad sentiment of consumers who are being spooked by fears that connected devices are lacking in oversight in privacy, security and general transparency. And with Gartner anticipating $1.9…

Why MarTech needs to consolidate

Why MarTech needs to consolidate

A key trend to emerge from the MarTech event in San Francisco this year was that MarTech will eat AdTech. This will ultimately result in the consolidation of the market. In Dave Morgan’s presentation: “He discussed six implications of that — including the scary prediction for many adtech vendors that intermediaries-to-intermediaries, which constitutes 90% of…

Blackphone – prompting consumers to question their trust in technology brands

Blackphone – prompting consumers to question their trust in technology brands

In June this year, a new smartphone called Blackphone, will go on sale to the public. The emergence of a ‘privacy first’ smartphone could cause consumers to question how established mobile providers protect their personal data. Products and services developed with privacy at its core are likely to foster a deeper sense of trust with…

The evolution of hardware, proliferation of personal data and importance of trust

The evolution of hardware, proliferation of personal data and importance of trust

A friend and colleague of mine, wrote a thought provoking piece about the re-invention of hardware when wearable technology and sensors begin to permeate modern life. An excerpt from his article: For brands looking at opportunities in this space, there are a number of factors to consider. Most notably, as devices become smaller they also…